Tuesday, March 18, 2008

Skin tone, Gender, and attractiveness


I always wondered why He-Man was tan,
but She-Ra was pale.
The Independent (UK, 2008) reports on research from the University of Toronto (Baumann, 2008)that suggests that men prefer fairer-skinned women, while women prefer darker skinned men. Sociologist Shyon Baumann analyzed 2,133 advertising photographs and found significant differences in the portrayal of skin tone in men and women. Among white women, darker complexions were more likely to be portrayed "in an advanced state of undress". Baumann concludes that men read a paler complexion as more virginal while women interpret a darker complexion as more virile.



Uh, what? I don't even know what to say to this one. It seems to portray advertising as a thermometer for our subconscious desires -- as opposed to the cause of them? Now, I myself dig the pale scrawny guys. That's my thing; I'm a geek. Actually, in my first year of college, I ended up in an argument over whether tan men were attractive while watching 90210 with the girls from my dorm floor. The argument quickly devolved into a discussion of whether or not I was racist. In fairness, at the time, I probably was.

Yes, the details are given specifically for how dated they are. I'm feeling old today.

13 comments:

astrogeek01 said...

Heh, I don't know, He-man there looks like he's in a pretty advanced state of undress... ;)

Dan4th said...

@astrogeek01: Okay, you are 100% my hero right now. <3

Andromeda said...

See, I dunno. Because in ancient Egyptian art you see exactly the same phenomenon -- fair-skinned women, dark-skinned men. I've often wondered if there's some genuine there there.

Dan4th said...

I guess I'm not trying to deny that there's a preference for paler women - but that strikes me as part of the "femininity as intentional uselessness" paradigm, like long nails or bound feet.

M Big Mistake said...

Hey, this comment is totally out of place...but just a note that I'd love to see some studies about anxiety and gender...and anxiety and trans folks who are on hormones. Something like...what is the breakdown of who is taking SSRIs male vs female...and is there any indication that, when you become hormonally the "other gender" does your anxiety level move towards what you'd expect for that "other gender" or does it stay the same (obviously, this is complicated by the fact that anxiety could be relieved or heightened specifically due to transition)

Dan4th said...

@mbigmistake: I try to avoid blogging about transfolks in general, because I think we're a confound when thinking about gender topics. We're a straw man argument. However, the guys over at FTM Community on LiveJournal often have useful studies along those lines, when they exist (which isn't often. Transition is so non-standardized that it's nearly impossible to do good research on transfolks).

In terms of just-plain anxiety research, you may want to look through the tags: anxiety

Dan4th said...

imdissertating said on the LJ feed:

Wow, there is so much to say here but I'll keep it short. There are all sorts of racialized stereotypes present here (white/light skin women as more attractive, dark skin men as hypersexual). I'm going to bookmark this research to use in my class next time I teach about these things.

I replied:

Thanks! Take a look at the methods in the full paper. There's interesting stuff going on. I feel like it's more "in-race" interesting that "between-race" interesting, but maybe I'm being naive.

(I almost missed this comment because it was on the feed! Glad I checked!)

astrogeek01 said...

Andromeda: I believe in ancient Egypt that women in the higher classes were generally kept indoors, and thus were actually not tan vs the men who went outside and were tan. Which is separate from a racial skin tone difference.

Dan4th said...

@astrogeek01/@andromeda: I really want to emphasize that they are not comparing people of different races in this study, as far as I was able to tell. The study was looking at portrayals of white women vs. white men and black women vs black men. (and in terms of the "state of undress" portion, white women vs. white women).

While there are ethnic differences in complexion darkness within race, I think astrogeek01 is right to categorize this as a class issue rather than a racial one. Hell, that's why I like pale people - they're more likely to be of my social class.

Zanshin said...

I think there's two value judgments going on here that are present in many cultures around the world:

1. Lighter skin is seen as more beautiful and as a sign of privilege or protected status (you don't have to be out working in the sun).

2. Women are more valued for their beauty and for having been protected (esp. re. virginity) than men are.

Put the two together, and you get a particular aesthetic norm, from Mexico to Japan to Egypt to India. These days I don't think it's as prevalent in the US.

I'm hoping that someday drow will be in style: dark purple skin with white or light purple hair!

Andromeda said...

I definitely wasn't trying to say that Egyptian art was portraying a racial thing! I mean, I'm not talking about North African women vs. Nubian men or anything. Just saying that the same skin tone/attractiveness issue seemed to exist in a very different time and place clearly not subject to our commercial influences.

Of course it could very well be a class thing, but how different are class things and standards of attractiveness, anyway? How different have they ever been?

Dan4th said...

Andromeda said: "Of course it could very well be a class thing, but how different are class things and standards of attractiveness, anyway? How different have they ever been?"

I think this is the best point yet. Tanned skin only became a status symbol in western cultures from about 1950 onwards, and took a step back with the skin cancer scares in the 1990s (but I think people generally still don't want to be "pale" in western cultures)

I guess I was confused by the statement "I've often wondered if there's some genuine there there." I'm not sure what you're referring to as genuine.

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